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Nowadays, many Companies talk about "sustainability": do they words represent a real committment, or is it just a marketing claim? What are the elements that distinguish a real "sustainable strategy" from the "green-washing" practices? Creating economic value and profitability is at the base of a Company's growth, it's necessary for its existance. So, how is it possible to combine this objective with proper actions to safeguard our environment and natural resources? 

Click here to see the video on the CaffExpò Channel on YouTube